Toei Animation, a powerhouse in the anime industry, is embarking on a new venture with the launch of “Eterna Animation,” a brand dedicated to original, in-house productions. The inaugural project under this banner is a short film titled “FOXING: Kitsuné-tsuki,” slated for release in 2026. This move signals a renewed focus on creative independence and the cultivation of emerging talent within the studio.
Eterna Animation: A Vision for the Future
As Toei Animation approaches its 70th anniversary in 2026, the establishment of Eterna Animation reflects a strategic initiative to foster originality, artistry, and enduring emotional impact in its works. The brand’s core values—Originality, Exclusivity, Artistry, Quality, and Decency—serve as guiding principles for its creative endeavors.
The Brand’s Promise
“We create free and unforgettable animation that stays in your heart.” This slogan encapsulates the essence of Eterna Animation’s mission: to produce content that resonates deeply with audiences and remains etched in their memories. The name “ETERNA,” derived from “eternal,” underscores the studio’s aspiration to craft timeless stories that transcend generations.
Nurturing New Voices
Eterna Animation places a strong emphasis on discovering and nurturing emerging creative talents. By providing a platform for innovative storytelling and artistic expression, Toei Animation aims to cultivate a new generation of animators and storytellers.
FOXING: Kitsuné-tsuki: A Glimpse into the Soul
“FOXING: Kitsuné-tsuki” is an original short film directed by Takeru Shinozuka, marking his commercial directorial debut. The film delves into universal themes of isolation, fantasy, and self-confrontation within contemporary society.
A Poetic Journey
The story follows the protagonist’s emotional transformation as she embarks on a journey toward personal liberation. Through evocative visuals and poetic storytelling, “FOXING: Kitsuné-tsuki” promises to be a thought-provoking and visually stunning experience.
Introducing Takeru Shinozuka
Takeru Shinozuka, born in 1994, is a graduate of Tokyo Zokei University and a member of Toei Animation. He has garnered attention for his unique production style, overseeing direction, storyboarding, and character design.
Yoshihide Moriyama: The Guiding Producer
Yoshihide Moriyama, the producer of “FOXING: Kitsuné-tsuki,” has a diverse portfolio that includes works such as “ELEMON,” “Tokyo 7th Sisters ~We Are Becoming the Blue Sky~,” and “Ring ni Kakero 1 Shadow Chapter/World Tournament Chapter.” With Eterna Animation’s principles in mind, Moriyama aims to nurture the creator’s artistic vision while creating a film that appeals to the international market.
Annecy International Animation Film Festival
“FOXING: Kitsuné-tsuki” will be introduced at the MIFA Talent Panel during the Annecy International Animation Film Festival in June 2025. Director Takeru Shinozuka and producer Yoshihide Moriyama will discuss the film’s production background, the philosophy behind Eterna Animation, and Toei Animation’s future plans for original content creation.
Toei Animation: A Legacy of Excellence
With a rich history spanning nearly seven decades, Toei Animation has established itself as a global leader in the animation industry. From iconic series like “Dragon Ball” and “Sailor Moon” to critically acclaimed films like “Magic Candies,” Toei Animation has consistently delivered high-quality entertainment that captivates audiences worldwide.
Building on Success
Toei Animation’s commitment to innovation and artistic excellence has been recognized with numerous awards and accolades, including an Academy Award nomination for “Magic Candies.” Eterna Animation represents the next chapter in the studio’s journey, solidifying its position as a driving force in the anime landscape.
