Kadokawa and Singaporean game developer and publisher Garena have officially unveiled the trailer, key visual, and primary staff for the upcoming anime adaptation of the popular battle royale game, Garena Free Fire. This announcement provides the first significant update since the anime’s initial reveal in May 2024, confirming its global broadcast and streaming plans.
Unveiling the Trailer and Visual
The newly released trailer offers a first look at the anime’s animation style and teases its theme song. This theme song is a reimagining of a signature melody from the Garena Free Fire game, aiming to resonate with fans of the original title.
Accompanying the trailer is a new key visual that prominently features Kelly, one of Garena Free Fire‘s most iconic characters. Kelly is set to be the central protagonist of the anime, and the visual depicts her in a scenario hinting at uncovering a hidden conspiracy.
Key Staff and Production Team
The production of the Garena Free Fire anime is a collaborative effort between Kadokawa and Garena, with a Japanese anime production studio handling the animation. Kadokawa’s overseas branch, Kadokawa Qingyu, serves as the production manager for the series.
The main staff announced for the anime includes:
Director
- Ken Takahashi (known for his work on Ragna Crimson and Fate/kaleid liner Prisma Illya) is helming the project as director.
Animation Production
- The anime is being produced by Candy Box, a Japanese studio with prior animation credits including Blue Archive The Animation and Azur Lane: Slow Ahead!.
Music
- The music production is being handled by Sus4 Inc., also known for their work on Ragna Crimson.
Global Reach and Background
The Garena Free Fire anime adaptation is planned for worldwide broadcast and streaming, making it accessible to the game’s vast global fanbase. Garena Free Fire, a mobile battle royale game developed and published by Garena, has achieved immense popularity since its debut in December 2017. It has consistently ranked among the most downloaded mobile games globally, holding the top spot in 2019, 2021, 2023, and 2024, according to Sensor Tower data. The game also boasted over 100 million daily active users in February 2024. The anime aims to further expand the Free Fire universe and engage its dedicated community through a new narrative medium.
